Focusing on body language and tone of voice is important because?

Focusing on body language and tone of voice is crucial because they effectively convey emotions and intent during communication. Non-verbal elements such as facial expressions, gestures, and posture can strengthen the spoken message, helping to create a stronger connection with the audience. For instance, a calm tone can express confidence or reassurance, while enthusiastic body language can convey excitement. This complementary relationship between verbal and non-verbal communication helps ensure the message is not only heard but also felt.

Other options do not capture the significance of non-verbal cues accurately. Non-verbal communication is indeed as important, if not more so, than words; it should not be considered less significant. Confusion in a message typically arises when body language and tone do not align with the spoken words, rather than being a fundamental issue with body language itself. While visual aids ideally should align with the overall message, their effectiveness relies heavily on the accompanying verbal and non-verbal communication, making it less relevant in this context.